Your Brand Voice is the foundation for every piece of AI-generated content in MartechAI. When you define your tone, website, guidelines, and competitors, the platform’s AI uses that information to produce content that sounds like you — not generic marketing copy.
Where to find Brand Voice settings
Brand Voice lives in Settings, accessible from the left sidebar. Click the gear icon or navigate directly to Settings.
Permissions: Only Tenant Admins can configure Brand Voice. If you’re a Viewer, Editor, Admin, or Billing user, you’ll see an access-restricted message instead. Contact your workspace administrator if you need access.
Primary Website
Enter your company’s main website URL. This helps the AI understand your brand context, industry, and existing content. Include the full URL with https://:
https://yourcompany.comhttps://www.yourbrand.com
MartechAI uses this URL to scan your site for brand signals — your messaging, writing style, and industry positioning — which feed into every AI content generation request.
Tone
Choose from four tone profiles that shape how the AI writes:
| Tone | Best for | Example voice |
|---|---|---|
| Professional | B2B, SaaS, finance, legal | Clear, polished, credible |
| Friendly | Consumer brands, community, support | Warm, conversational, approachable |
| Authoritative | Thought leadership, enterprise, education | Confident, data-driven, expert |
| Playful | DTC, lifestyle, entertainment, gaming | Fun, bold, irreverent |
Brand Guidelines / Notes
This is where you add custom instructions that don’t fit into a dropdown. Think of it as your AI style guide. Examples of what to include:
- Key messages — “We never say ‘buy now’, we say ‘start your journey'”
- Dos and don’ts — “Always use sentence case in headlines. Never use exclamation marks.”
- Style rules — “Use the Oxford comma. Spell out numbers under 10.”
- References — “We model our voice after Mailchimp’s style guide.”
- Product names — “Our flagship product is ‘MartechAI’, never ‘Martech AI’ or ‘Martech.ai'”
The more specific you are, the more consistent your AI content will be across blog posts, emails, social media, and landing pages.
Company-level Competitors
Add competitors by name and optional domain. This helps the AI:
- Differentiate your messaging from competitors
- Avoid accidentally mimicking competitor language
- Contextualize your positioning within the competitive landscape
- Generate competitive content (comparison pages, battle cards, positioning docs)
To add a competitor, type their name and domain (optional), then click Add. Remove any competitor with the Remove button. Competitors are saved as part of your Brand Voice profile.
Saving your Brand Voice
Click Save Brand Voice after making changes. The timestamp underneath the button shows when your Brand Voice was last saved. Changes take effect immediately for all future AI content generation — you don’t need to restart anything.
Where Brand Voice is used
Once configured, your Brand Voice feeds into every AI-powered feature:
- Blog posts — Autopilot and manual generation use your tone and guidelines.
- Email campaigns — Email Builder V3 writes subject lines and body copy in your voice.
- Social media — Post generators match your brand tone for each platform.
- Campaign Studio — AI-generated campaign assets reflect your brand identity.
- Landing pages — Copy is written in your chosen tone.
Pro tip: Revisit your Brand Voice whenever you rebrand, launch a new product, or shift your positioning. The guidelines field is flexible — use it as a living document that evolves with your brand.
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