Marketers: A/B Test Landing Pages with MartechAI
Make landing page A/B testing drive revenue: prioritize tests by traffic×value, predeclare your MDE, and close tracking gaps using MartechAI.
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The Playbook
Strategy and tactics for marketing teamswho want their tools to actually work together.
New approaches to campaign planning, CRM management, marketing operations, SEO insights, and practical ways to get more out of your marketing tools.
Latest articles
New approaches to strategy, execution, and marketing operations.
Marketers: Rank in ChatGPT in 24–72 Hours With 3 Practical Moves
Operational playbook for marketers to get cited by ChatGPT. Allow OAI-SearchBot, publish BLUF answers with matching JSON LD, and earn brand mentions.
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From Crawl to Measured Fixes: SEO Audit Checklist for Marketing Teams
Run a workflow first SEO audit: start with a crawl, prioritize fixes by impact, and measure results. Plus toolkit and MartechAI templates.
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Make Predictive Lead Scoring Trustworthy for Sales and Marketing
Practical operations guide for sales and marketing on predictive lead scoring. Confirms the 40 qualified and 40 disqualified minimum, and covers publish,...
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30-day undo: Merge duplicate contacts on Android, iPhone, Outlook
Step-by-step fixes for Android, iPhone, and Outlook, plus how to undo merges, avoid cross-account pitfalls, and keep duplicates from coming back.
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Drop the Password Field: 2026 Landing Page Form Design Playbook
Practitioner playbook for landing page form design: research-backed rules, testable microcopy, and measurement steps to cut friction and lift conversions.
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Fix Cold Start and Apple MPP: Send Time Optimization for Marketers
Evidence first send time optimization guide for marketers: fix cold start, selection bias, and Apple MPP. Includes experiment design and a five step...
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