MartechAI integrates directly with your WordPress site, letting you publish blog posts, sync content, and manage SEO metadata all from one platform. The connection takes just a few minutes to set up.
Where to connect
WordPress integrations live under Connected Apps, accessible from the Intelligence module:
- Click Intelligence in the left sidebar.
- Select the Connected Apps tab.
- Click Connect WordPress to open the integration form.
Before you start: Create an application password
MartechAI uses WordPress application passwords for secure authentication — not your regular login password. Here’s how to create one:
- Log in to your WordPress admin dashboard.
- Go to Users → Profile.
- Scroll down to the Application Passwords section.
- Enter a name like “MartechAI” and click Add New Application Password.
- WordPress will generate a password — copy it immediately. It won’t be shown again.
Important: The application password is a string of characters and spaces (e.g. f0W1 zYy9 7672 piOY GPuF T9gJ). Copy the whole thing, spaces included. If you lose it, you’ll need to generate a new one.
Connection fields
The WordPress connection form asks for five things:
Site URL
The full URL of your WordPress site, including https://. For example: https://mysite.com. You can type just the domain — MartechAI will prepend https:// automatically.
Username
The WordPress username for the account that generated the application password. This is typically the admin account or a dedicated integration user.
Application Password
The application password you generated in the step above. Paste the full string, spaces and all.
Builder Type
Tell MartechAI which page builder your site uses so it can handle content correctly:
- Gutenberg — The default WordPress block editor. Choose this unless you use a different builder.
- WP Bakery Builder — Also known as Visual Composer (Classic).
- Visual Composer — The newer, React-based Visual Composer.
- Elementor — The Elementor page builder.
SEO Plugin
Select the SEO plugin installed on your WordPress site so MartechAI can read and write SEO metadata correctly:
- RankMath
- Yoast SEO
- All-in-One SEO
- SmartCrawl
- Other — Use if your plugin isn’t listed, or if you don’t use one.
Testing the connection
After filling in the form, click Connect. MartechAI will immediately test the connection by reaching out to your WordPress site. If everything checks out, your site appears in the Connected Apps list with a green status indicator.
If the connection fails, double-check:
- The site URL is correct and includes
https:// - The application password was copied completely (spaces included)
- The username matches the account that generated the password
- Your WordPress site is publicly accessible (not behind a firewall or maintenance mode)
What happens after connecting
Once connected, MartechAI can:
- Sync content — Pull in existing posts and pages for analysis and inventory.
- Read SEO metadata — Import focus keywords, meta descriptions, and SEO scores from your SEO plugin.
- Publish new posts — Push AI-generated or manually written content directly to WordPress.
- Scan for SEO issues — Run audits against your live content and surface optimization opportunities.
Managing connected sites
You can connect multiple WordPress sites — each appears as a card in the Connected Apps list. From a connected site’s card, you can:
- Sync — Pull the latest content and metadata from the site.
- View Inventory — Browse all posts, pages, and custom post types.
- Remove — Disconnect the site when you no longer need the integration.
Pro tip: Create a dedicated WordPress user account for MartechAI (instead of using your personal admin account). This keeps the integration isolated and makes it easy to revoke access if needed.
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