Campaigns Overview — Multi-Channel Marketing Orchestration

Campaigns are the orchestration layer of MartechAI — they connect emails, social posts, landing pages, forms, ads, and automations into coordinated marketing initiatives. Create a campaign, add assets, set timelines, and track performance across every channel from one dashboard.

Campaign Intelligence Dashboard

The Campaign Intelligence page gives you a birds-eye view of all your campaigns. Summary cards show active campaigns, average conversion rates, and AI-identified optimization opportunities. The campaign grid displays each campaign with its status (Draft, Scheduled, Active, Completed), health score, category tags, and key dates.

Creating Campaigns

Create campaigns from scratch or use AI Quick Create — describe your campaign goal and the AI generates a complete structure with recommended emails, landing pages, social posts, and automations. Set campaign dates, assign a budget, define target segments, and establish success metrics. Choose from campaign types: Product Launch, Lead Generation, Event Promotion, Newsletter, Re-engagement, and Custom.

Campaign Studio

Open any campaign to enter the Campaign Studio — a visual workflow builder where you design your campaign’s journey. Drag and drop touchpoints: emails, social posts, landing pages, forms, SMS messages, ads, and automations. Connect them to create sequences with conditional logic — “If email opened, send follow-up in 2 days. If not opened, send reminder in 5 days.” The visual canvas makes complex multi-step campaigns easy to design and understand.

Performance Tracking

Each campaign has a dedicated analytics dashboard showing real-time performance: emails sent/opened/clicked, landing page visits/conversions, social engagement, ad spend and ROAS, revenue attributed, and goal completion. Compare performance across campaigns to identify what’s working. AI insights highlight optimization opportunities specific to each campaign.

Campaign Types

• Email Campaigns: One-time or automated email sends to segments or lists.
• Nurture Campaigns: Multi-step sequences with conditional branching based on contact behavior.
• Social Campaigns: Scheduled social posts across platforms with engagement tracking.
• Multi-Channel Campaigns: Coordinated efforts spanning email, social, ads, and landing pages.
• Event Campaigns: Webinars, conferences, and live events with registration and follow-up.