Brand Voice ensures every piece of content created in MartechAI — emails, blog posts, social captions, ads, landing pages — follows your brand’s unique tone, vocabulary, and style guidelines. Define your voice once, and the AI enforces it everywhere.
Defining Your Brand Voice
Configure your voice through a guided setup: choose your tone dimensions (formal vs. casual, enthusiastic vs. matter-of-fact, technical vs. accessible), set vocabulary preferences (approved terms, banned words, industry jargon), define sentence structure rules (short vs. long, active vs. passive voice), and provide sample content that exemplifies your ideal voice. The AI learns from your samples to understand nuances beyond checkbox settings.
Voice Profiles
Create multiple voice profiles for different contexts — a warm, friendly voice for email newsletters; a professional, authoritative voice for whitepapers and reports; a punchy, energetic voice for social media. Assign profiles to content types or campaigns. The AI automatically applies the correct voice based on context.
Voice Checking
When content is generated or edited, the Brand Voice checker analyzes it against your configured voice profile. It flags deviations — sentences that are too long for your style, words outside your approved vocabulary, tone mismatches — and suggests corrections. The voice score (0-100) shows how closely content matches your brand guidelines.
Style Guide Enforcement
Beyond tone, enforce specific style rules: capitalization preferences (title case vs. sentence case for headings), number formatting, date formats, Oxford comma usage, em-dash vs. en-dash, quote style, and product name conventions. The style checker catches these mechanical issues so your team doesn’t have to.
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