A successful launch isn't an event; it's a sequence. Use this Multi-Channel Marketing Checklist to ensure your next big move hits with maximum impact.
Phase 1: Pre-Launch (T-Minus 30 Days)
- [ ] SEO: Finalize keyword research and publish "Problem-Aware" blog posts to build topical authority.
- [ ] Technical: Ensure the landing page is mobile-responsive and GA4 tracking is verified.
- [ ] Creative: Design consistent visual assets for all platforms (Ads, Email, Web).
Phase 2: The Build-Up (T-Minus 14 Days)
- [ ] Email: Send "Sneak Peek" or "Waitlist" emails to segment your most engaged fans.
- [ ] Social: Tease the launch with "Coming Soon" countdowns.
- [ ] PPC: Launch "Awareness" ads targeting lookalike audiences.
Phase 3: Launch Day (Go-Live)
- [ ] Email: Send the "Now Live" announcement to the full list.
- [ ] Ads: Switch PPC copy from "Coming Soon" to "Buy Now."
- [ ] Social: Post "Day 1" updates and respond to initial comments in real-time.
Phase 4: Post-Launch (Day 7+)
- [ ] Email: Send "Last Chance" reminders to non-openers.
- [ ] Analytics: Compare conversion rates across channels to see where your budget was most effective.
- [ ] Review: Gather initial customer feedback for social proof in future campaigns.
Stay Organized: A launch is only as strong as its weakest channel. Keep them in sync.