When your agency grows, your brand voice often starts to "fray." One writer sounds like a corporate lawyer; another sounds like a TikTok influencer. Here are our top Brand Consistency Tips.
The Living Brand Bible
A PDF from 2019 is not enough. You need a "Living Style Guide" that includes:
- Tone Scales: Are we 70% Professional and 30% Playful?
- Banned Words: What terms do we absolutely never use?
- Emoji Usage: Do we use them to be friendly, or are they unprofessional for our niche?
The AI Guardrail
Use "Contextual AI" (like RAG) to vet your team's copy. Feed your style guide into your AI tools so they can "flag" sentences that don't match the brand's persona before they go to the client.
Peer Review Rituals
Implement a "Voice Check" in your workflow. Before a campaign goes live, have a team member from a different project read it. If they can't tell which client it's for within two sentences, the voice isn't strong enough.
Consistency = Trust: If you sound different every time you talk, your audience will stop listening.